I think another reason for the 50/50 split is the political economics of the first past the post system. If you're trying to win an election and do it without wasting money, you only need to swing 51% or a majority taking into account polling error margins. Every dollar spent on getting more votes is wasted because they're unnecessary to win. This means the overall public being influenced by campaigning naturally falls into a 50/50 with the two main parties fighting viciously for that tiny bit in the center that could go either way.
While obviously true, I think the effects of this are more like icing on the cake, but the eggs and flour are the media incentives that drive traffic between elections.
The orange stands out a lot better than the light brown. I see now that it is the link color, not a highlight color. If it was me I'd go with the 'classic blue' for the link color, just because that makes it instantly recognizable as a link.
Substack is goofy. You pick an 'accent' color and then every button, link, or other accent all gets that one color applied. Going blue would change the entire theme to blue not just the links. :(
I think another reason for the 50/50 split is the political economics of the first past the post system. If you're trying to win an election and do it without wasting money, you only need to swing 51% or a majority taking into account polling error margins. Every dollar spent on getting more votes is wasted because they're unnecessary to win. This means the overall public being influenced by campaigning naturally falls into a 50/50 with the two main parties fighting viciously for that tiny bit in the center that could go either way.
While obviously true, I think the effects of this are more like icing on the cake, but the eggs and flour are the media incentives that drive traffic between elections.
FYI-- The light brown color you are using for your titles doesn't stand out very well-- a darker color would make your titles a lot easier to read.
How's this? My options on Substack are limited, but I've got a couple dozen I can fish through. Let me know.
The orange stands out a lot better than the light brown. I see now that it is the link color, not a highlight color. If it was me I'd go with the 'classic blue' for the link color, just because that makes it instantly recognizable as a link.
Substack is goofy. You pick an 'accent' color and then every button, link, or other accent all gets that one color applied. Going blue would change the entire theme to blue not just the links. :(